Aesthetic Medicine Surpasses Surgery

According to the American Society of Aesthetic Plastic Surgery, currently, for every 100 rejuvenation procedures, 83 are aesthetic medicine procedures and 17 are plastic surgery procedures. This trend was reversed 15 years ago. Currently, non-invasive treatments that preserve skin integrity and maintain natural physiognomic facial features are preferred.

Recent innovations introduced in Italy include biocompatible cellulose-based fillers, Hydrafacial treatments, and non-aggressive peeling protocols.

Hydrafacial represents a technological evolution in dermoaesthetics. The device uses a handpiece that delivers high-pressure water jet to perform controlled microdermabrasion. The system enables sequential administration of exfoliating, hydrating, and antioxidant active ingredients, including hyaluronic acid, glycolic acid, and white tea extract, through interchangeable tips specific to each treatment phase.